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Behavior, Not Personality, in Business
Posted by:admin, January - 10 - 2018

I was a geeky college kid who had no clue what I wanted to be when I grew up so I took a lot of classes, earning several majors, one was psychology. Although I am not a mind reader, nor a therapist, I am fascinated by how the mind can be leveraged to make business work so well.

There are dozens of employee assessments available to improve such key issues as collaboration, constructive conflict, performance, innovation and more. Most are based on personalities.

Although I prefer a fun personality like most of us, I have found personality is not as important as behavior in a small business. Let’s face it. We barely know what we think sometimes much less what someone else is thinking. We also cannot know the intentions of another person completely. However, we can observe their behaviors.

We have innate, natural behaviors driven by long-held neural pathways in our brains. I give my clients a short assessment to identify those behaviors so we can leverage them to reach goals. When there are gaps in goal achievement, we fill them by leveraging others whose natural behaviors fill those gaps. Everyone is in his or her zone. The owner doesn’t hate life doing things he or she dreads doing.

Here is one of the magic formulas for running a small business: the right behavior done over time gets traction, gains momentum, then hits the goal. The key word here is “right.” We look at our own past behavior and borrow from the best practices in the marketplace. We define a winning behavioral formula for ourselves and our teams, test it, measure it and, once proven, execute diligently and consistently as we move towards our goals.

Goals are important, but the winning formula for achieving them is paramount.

Let’s talk through your goals. Give me some information and we can have a brief call.

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